Bespoke audio production house

Meet James Mayer, a 20-year music veteran who has honed his skills as a singer, songwriter, producer, and now, bespoke music creator for the fashion industry. With nearly a decade of experience crafting tailor-made music for fashion, he's now spearheading his own production house.

James' musical journey kicked off in 2002 as a DJ and MC, rapidly evolving into music production and songwriting. At aged 20 he secured a major record & publishing deal with the band Kid British. 

Today, he specialises in producing and writing bespoke music for fashion brands, offering exceptional quality at a fraction of the cost compared to major labels & publishers.

Since 2016, James Mayer has been the driving force behind the audio branding for Pretty Little Thing , leaving his indelible mark on nearly every campaign through his unparalleled expertise in sound and audio. 

Through the creation of Life Is Sync, James has a mission...

"As the founder of 'Life is Sync,' my goal is clear: to deliver high quality music to brands and also to represent and empower exceptionally talented individuals, providing them with the opportunity to shine in a world that often overlooks their brilliance. 'Life is Sync' is an ecosystem of like-minded creators and innovative brands coming together to make a significant impact.

I firmly believe in the power of collaboration and the potential it holds to elevate both the individual and the collective. I also understand the transformative shifts that can occur when brands recognise that working with talented individuals can be just as impactful as partnering with major labels or publishers."

We're hear to bridge the gap between brands and creatives, this is Life Is Sync